7 THINGS TO KEEP UPDATED ON YOUR WEBSITE TO STAY RELEVANT

1: Imagery and Visual Appeal 

Your website is a direct reflection of your business. User/buyer behaviour is immediately influenced if your website looks professional and is loaded with relevant content. Each day people take in thousands of imagery and information. To stand out, you need a website that is visually appealing to clients with informative content. Adding to that, the standard of your website design must also be up to date with current trends.  If your website was regarded as professional 2-4 years ago, it might not be deemed as professional in today’s current standards.

2: Real-time business updates

Keep your customers informed about what is currently happening in your business. Updating your website with what is new in your business is a good way of demonstrating that your company is driven and active. It is not difficult to keep your website loaded with updates. Content updates can include new services that you offer, specials that you are currently running, case studies, testimonials or general industry updates.

3: Articles/Blogs

Keeping your website updated with blogs/articles is an easy way to demonstrate leadership or expertise on topics that are of interest to your target market. Moreover, blogging is useful to generate more traffic to your website, build better customer relationships and increase your website SEO.

 

4: Usability  

The usability of your website influences how your website visitors will behave. Website responsiveness and speed play a significant role in the usability of your website. If your website is user-friendly it lowers your bounce rate and can improve for your Google page rankings. Adding to that, your website needs to mobile-friendly. If you change content and restructure your website, it could potentially change how the website is presented on mobile devices. The speed, responsiveness and mobile-friendly features of your website should be monitored if you want to be in Google’s good books.

5: Content

The content of your website communicates the epitome of what your business has to offer. You can have the most exclusive website design and features, however, if your content lacks substance, then your website will not achieve what it is set out to achieve. Your website must grow with your business. The content needs to be updated regularly to ensure that the viewer is adequately informed on your business operations. 

6: Customer Feedback & Testimonials

Client retention can increase significantly if your website contains contact forms and other ‘call to action’ features. If used effectively, your website can secure constant feedback from your clients. Since website visitors are more likely to interact and reach out to businesses if they see positive feedback from other clients, it would be beneficial to add a frequently updated testimonial section to your website that is easily accessible.

7: Security 

Your website needs to be a safe place for visitors. If your website contains loopholes in its security system, it not only puts your website at risk of being hacked, but it also makes your visitors vulnerable to being exploited by hackers. Any website can be a target for hackers. However, old and outdated websites are more likely to be targeted. Therefore a full house security check needs to be completed at least every month to avoid being at risk.

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