7 reasons why business owners should know what SEO is

 

We have all heard the saying “google is your friend” right? Well, have you ever thought of what that might mean for your business? Search Engine Optimization (SEO) is a vital tactic that needs to be implemented into your website to ensure that your target market can reach you on Google/Yahoo/Bing etc. If you are reading this and you don’t know what SEO is, then sorry bud but you have lost quite a chuck of money. Not to worry, this article is going to tell you why SEO is important and how you can increase your profit by implementing it.

1: We live in a digital world

As of January 2020, it is estimated that there are 4.54 billion internet users over the world, which represents 59% of the world’s population. Google answers on average 3.5 BILLON questions a day. Approximately 50,71% of those google searches are from mobile phones. 

Now, what are people searching? And who is making money from those searches? In order to reach your target market effectively, you would need two things: a website that is both desktop and mobile friendly, and a SEO ranking. Since 50.71% of all searches come from mobile phones, google is critical of websites that are not mobile friendly. In other words, you can have the best website, and successfully optimized your SEO, but if your website is not mobile friendly, it will most likely not show on the first page of google when a mobile search is done. Approximately 71% of domains change rankings on google by one place due to ineffective mobile use, 52.16% change three places on google and 29.16% change a whooping 10 placements on google. It is crucial to have a mobile friendly website. Likely at 7 leads, all our websites are mobile friendly (we got your back). 

Anyway, back to SEO. Approximately 68% of website traffic comes from two things: Organic search and paid search. SEO is the dominant source which accounts for 53% of web traffic, and paid search 27%. If you implement both, be prepared to roll in money. 

2: People trust google

Have you ever been in an argument with someone, and you want to prove your point, so you whip out your phone and google the answer? You silently pray there is SOMETHING on google that validates your argument because you were actually not too sure what the heck you were talking about…and boom! A lovely article with the headline highlighted that confirms your point (even if it is on the bottom of the first page, and 5 other articles said you were wrong, you are still right, right???)  People trust  google results. If your business name is highlighted on a google search, your company immediately becomes more reputable and trusted by consumers. 

3: People are lazy 

75% of people don’t scroll past the first page of google. If you are not of the first page, your business is invisible. 

4: Increase Business Reputation 

The more options consumers have to choose from, the increasingly harder it is to please to consumers and outshine competitors. Most people do not trust a brand if they can’t find it on the internet. Adding to that, People are skeptical. Discerning consumers will be more attracted to products or companies that feature at the top of google searches. Successful SEO implementation in your digital marketing strategy is an effective way to get ahead of your competitors and ensure that what you have to offer is favoured by consumers. 

5: Your website is your most effective Salesperson 

Did you know that 47% of consumers view approximately 4-5 pieces of content created by the company online, before they speak to a salesperson? Having good content on your website is critical to sell what you have to offer. But it is of no use if your target market can’t find your website online.  If your website is easily found by customers, your leads will naturally increase. More leads results in higher conversion rates and an increase in profit. Effective SEO strategies is the key to making your business profitable online. 

6: Increase Organic Traffic to Your Website 

SEO is the driver behind organic traffic to websites. This means that consumers reach your website without paid ads. As mentioned before, being visible online makes your business tangible to clients. Effective SEO performance is the hero in digital marketing strategies. If your website lacks SEO, you are handing over your potential customers on a silver platter to your competitors. 

 

7: Increase User Experience 

A huge benefit of SEO is the fact that it enhances the speed of your website, as well as the mobile responsiveness. Speed and responsiveness are the two most important key components to making your website user friendly. It is one thing to reach your potential clients online, but you also want them to stay on your website and browse through your content. If you want to influence buyer behaviour, then implementing SEO techniques is the way forward.

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