7 REASONS WHY YOU NEED A WEBSITE TODAY!

 The first thing that comes to mind when thinking about business success, is effective marketing on different platforms. This means standing out above the crowd. Marketing your business via a SEO friendly website, is a sure way to grow your business. A lot of small businesses don’t have websites and this affects their success negatively to a great extent. Mostly, small business owners don’t have a business website, because they are worried about the cost factor, when in essence, having a good operating website, means more profitable opportunities rolling in. 

Here are 7 reasons why your business needs a website.

1. Showcase your work (Referencing)

One of the most important things about your website is that it is a representation of you, your business and also the quality of the work that you do. An easy way for you to ensure that the public and potential clients knows the excellent quality of your work, is to showcase previous completed projects on your website. This ensures that future clients know what they will get for what they give. Value for money.

2. Growing Value for your business

When your business has a website, your client base will increase immediately, because after establishing your presence online, you will have more traffic. This simply means that there are more people who do research online than there are on other platforms. Thus, if you have a virtual office, the “virtual” clients will stream to it. And so, your market grows bigger.

3. Building Trust

Building trust with your customers is an essential part of marketing your business online. People trust what they can see. If you put a personal touch on your website and have images of finished projects/products, you are building relationships with your new clients. They can see you, contact you and can see the quality of your work. Having visual imagery of what they will get when they spend money on your services/products, promotes a feeling of confidence in your business which is the start of a long business relationship.

4. Easy to be found

When you have a website that is done correctly from the start, with content that is SEO friendly, your business website will be on the first page of the google search engine. This makes it incredibly easy for potential clients to find you. If you are on the first page of the google search, the traffic to your website will increase exponentially and with more traffic, comes more sales. All because it is easy to find your business online.

5. Move to the top 3 position on google quickly

The difference between simply having a website and having a fully functional, money making virtual office, is digital marketing. A lot goes into moving your website to the first page of a google search. There are a lot of ways to help move your website to the first page of google search. Creating high quality (SEO optimized) content for your website, is the first step in moving your website up in the search rank. 

6. Generate more sales

As your online presence grows (when your website is active) online clients will visit your site, creating more “traffic”. As the traffic to your website increases, the sales you make will also increase because of the vast amount of people visiting your virtual office.

7. Your Clients expect you to be online

In today’s day and age, when someone wants to do research for a product or a service, they search online. A few years ago, it was perfectly fine to advertise your business only on Facebook or in the local newspaper, where today, with everything having turned digital, small businesses can’t afford to stick with old ways of marketing their products. Potential customers use the internet to do business online and that is where they find the companies to do business with. Clients rarely search beyond the first page when they do research, people are lazy. They don’t want to scout on multiple platforms to get what they want, so mostly, they just “google it”. 

In conclusion, the main idea of a website and the social media presence, is for your business to come into contact with a broader target market to build trust and get more leads. Your potential clients are online. If you want your business to grow, you should be too.